User research

Test layout

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

With user-centered approach, the goals was to create an intuitive interface for effortless financial management while incorporating gamification.

BigSpring is an AI powered practice engine which helps businesses close skill gaps through practical, real-time learning. The platform aligns learning with job requirements to facilitate workforce readiness. Some users refer to it as a "Digital AI mirror" which they use to practice their sales pitch and get feedback.

The practice engine is typically used by salespeople and their coaches to train for sales calls and demos. Our goal was to enhance this end to end experience.

BigSpring is an AI powered practice engine which helps businesses close skill gaps through practical, real-time learning. The platform aligns learning with job requirements to facilitate workforce readiness. Some users refer to it as a "Digital AI mirror" which they use to practice their sales pitch and get feedback.

The practice engine is typically used by salespeople and their coaches to train for sales calls and demos. Our goal was to enhance this end to end experience.

My role

My role

Research, Strategy, UX

Team

Team

1 Project Manager, 7 Engineers + 1 Designer (Me)

1 Project Manager, 7 Engineers + 1 Designer (Me)

35%

35%

35%

Improved Onboarding Process

25%

25%

25%

Increase in User Retention

84%

84%

84%

Increase in Time Spent on Website

Where we started

This is a placeholder to state that our product was being used by a user group but they wanted more so they reached out

This is a title placeholder

Problem Statement

"This is a user pain point example"

Info architecture intro

Info architecture intro

User flow intro text

User flow intro text

Low fidelity text

Low fidelity text

Design system intro/visual guide

Design system intro/visual guide

User testing intro

User testing key finding comes here talking about the good the bad the ugly

User testing key finding comes here talking about the good the bad the ugly

The solution

This is an example or a one liner of what the solution was and how it solves the problem

This is an example or a one liner of what the solution was and how it solves the problem

Key feature

Key feature

Parts of the project are under NDA. Please reach out to know more!

Parts of the project are under NDA. Please reach out to know more!

© 2025, Shreya Saraf. Brand work owned by VML and BigSpring respectively.

© 2025, Shreya Saraf. Brand work owned by VML and BigSpring respectively.

© 2025, Shreya Saraf. Brand work owned by VML and BigSpring respectively.

© 2025, Shreya Saraf. Brand work owned by VML and BigSpring respectively.