AI powered practice engine

End to end design for BigSpring AI- a B2B SaaS startup, powering salespeople to level up their pitch by enhancing their practice with AI.

BigSpring is an AI powered practice engine which helps businesses close skill gaps through practical, real-time learning. The platform aligns learning with job requirements to facilitate workforce readiness. Some users also refer to it as a "Digital AI mirror" which fits in their pocket and is available any time, any place.

The practice engine is typically used by salespeople and their coaches to train for sales calls and demos. Using AI, we enhanced the product capabilities to further streamline this journey.

My role

User research, design system management, concept to final output, user testing

Team

1 project manager, 7 engineers, 1 designer (me)

View site

bigspring

3,675

new users in a week

+3.41%

more sessions per user

+20.34%

clicks per user

Where we started

Salespeople face strict compliance requirements and undergo rigorous training. One big pharmaceutical client struggled with a very high time gap between practice and the first discovery call. BigSpring stepped in to solve this.

Salespeople: "We spend too much time waiting for approval on our practice and without getting that, we're stuck"

Problem statement

How might we give feedback on practice as quick as possible so that salespeople do not lose their flow of work

Mapping roadblocks and possible areas of intervention

Understanding user objectives and flow of work

Adapting wireframes to the Design System

Simplifying the design, keeping in mind localization

The solution

Introducing self-practice; to help boost user's confidence and ensure that coaches are not overwhelmed with submissions. Adapted for multiple device resolutions.

In the works: multi-language support and analysis for multi-person conversations

Parts of the project are under NDA. Please reach out to know more!

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